Brand favorability
Customer segmentation
Post purchase experience
Price sensitivity
Promo testing
Creative testing
Product development
Share of wallet
Conquest analysis
1:1 Shopping experience
Path to purchase
Trial & repeaters
Lapsed buyer analysis
Marketing measurement
Brand lift
...and more!

Rely on real-world evidence, not self-reports
Self reported responses are oftentimes inaccurate and fraud-ridden. Skip self-screeners and target consumers based on their verified behaviors.





Insights whenever you need them.
Traditional research takes months to turnaround. With Pogo’s engaged user base, get responses within hours.




360° view of your customers.
Enrich your analysis without needing to ask additional questions by leveraging Pogo’s existing consumer data.





About our respondents
500
k+
Active consumers
(and growing!)
(and growing!)
450
m+
Shopping
Trips
Trips
$
22
bn+
Spend observed
100
s
of  demographic &
interest attributes
interest attributes
Modernize your research. Leverage real-world evidence.